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A nighttime city scene featuring illuminated business signs, including
Gregg Stopher
Gregg Stopher Estimated Read Time: 1 minute
Posted on: May 2, 2025

10 Business Sign Ideas For Getting More Customers in 2025

Getting noticed on the shelf in 2025 is more important than ever. A great business sign can make a big difference in advertising and attracting customers, catching foot traffic and leaving a lasting impression. Outdoor and exterior business signs are effective for visibility and brand awareness. Here are 10 business sign ideas that are creative enough to get you more customers in 2023—outdoor and exterior business signs, in particular!

1. Dynamic Digital Outdoor Business Signs

Digital signage will evolve fast in 2025. Touchscreen or QR code interactive outdoor business signage engages customers at the point of sale. “A café for example might have a digital menu board outside the door so customers can check out their specials or order from a QR code.” These exterior business signs are attention grabbing methods that offer younger customers a high-tech, cutting edge experience.

TIP: Invest in weather-resistant LED screens for long lasting durability and vibrant colors in any environment.

A digital outdoor business sign in a train station displaying train schedules and advertisements, surrounded by people and directional signs.

2. Business Signs Neon Glow Exterior

Neon signs are back with a modern twist. New styles of customizable LED neon exterior business signs can grab attention and convey messages. A boutique or bar might want to throw a neon sign with a catchy phrase or logo for an Instagram ready vibe. These outdoor company sign boards are more effective at night as they grab attention from afar.

TIP: Get programmable LED neon signs that can be changed for the seasons or holidays.

A neon business sign displaying "Rainbow Room Observation Deck NBC Studios" in red and blue lights, mounted above a building entrance in an urban setting.

3. Outdoor Business Signs with 3D Lettering

This will give your shop a 3D look that’s more corporate. 3D letters look professional yet down to earth for outdoor business signs, using materials like aluminum, metal, acrylic and wood. A law firm or high end restaurant might use illuminated 3D letters to convey prestige.

TIP: After dark, backlighting or halo lighting will make your exterior business sign pop.

A 3D lettering sign spelling "PARTY" in metallic letters on a brick wall, accented with tropical leaves and colorful lighting effects.

4. Exterior Business Signs with a Chalkboard Look

Chalkboard-style outdoor business signs are crowd-pleasers for businesses with a cozy, artisanal vibe. Their sandwich boards are practical and versatile for daily specials, funny quotes and event signups. Handwritten, chalkboard signs can give a friendly, welcoming feel for a coffee shop or bakery that invites customers in.

TIP: Use weatherproof chalkboard paint or vinyl so your sign can withstand the elements.

A business sign with a chalkboard look for a coffee shop, displaying a hand-drawn coffee cup and the words "Free Beer Tomorrow" in white chalk.

5. Business Signs : outdoor vertical blade

The blade sign, which projects outward perpendicular to a building, is best for high-traffic urban areas. These types of business signs outside of your business are seen from multiple angles, with double-sided visibility making them perfect for retail shops or restaurants. A clean, minimalist blade sign with bold typography can cut through visual noise.

PRO TIP: Add some dark, subtle LED lighting so you can see everything in there , but it looks modern.

A blank outdoor vertical blade sign for a business, featuring a red coloured pole design, mounted on a building wall in an urban setting.

6. Green Outdoor Business Signs

In 2025, customers are most concerned about sustainability. Sustainable outdoor business signs made from recycled materials or solar-powered lighting appeal to eco-friendly customers, adding value to your brand. A yoga studio or organic grocery store might make a wooden sign with solar-powered LED accents that matches their brand.

TIP: Promote your eco-friendly practice on your sign for iron​e; friendly clientele!

A blank sustainable sign made of wood in a park setting, surrounded by greenery, trees, and benches, promoting an eco-friendly message space.

7. Exterior Business Signs Window Decal

Window decals are a great way to make the most of your storefront glass real estate. These versatile exterior business signs can increase brand recognition and foot traffic. Imagine your business’s logo, hours of operation and contact information displayed prominently for everyone to see. Not only are window decals cost effective, but they are also easy to install making them a great option for businesses looking to enhance their storefront signs without breaking the bank.

These decals can be customized to fit your brand’s style, whether you prefer vibrant vinyl graphics or sleek glass etchings. They’re perfect for promoting sales, events and special offers, creating a sense of urgency that can drive customers into your store. For example a gym could use colorful decals to highlight membership deals, while a salon might showcase seasonal promotions.Window decals can also be used with other exterior business signs like neon signs and illuminated signs to create a cohesive look. This layered approach increases visibility and adds professionalism to your storefront. Plus these decals can direct customers to your website or social media pages to promote your services and products.

TIP: Use removable vinyl decals for easy updates during multiple sales or seasonal marketing campaigns so your storefront always looks fresh.

A window decal sign displaying "Fresh Air Cool Breeze" with a reflection of forest with tall trees and sunlight filtering through the branches.

8. Outdoor Business Signs (Monument Style)

Monument-style outdoor business signs make a strong first impression for businesses with large parking lots or standalone buildings. These adjunctive signs, which are usually made out of stone, brick or metal structures, give a sense of permanence and reliability. Monument signs address customer needs by providing clear and reliable information, making them perfect for a medical office or car dealership that might opt for a clean monument sign with embedded LED displays.

TIP: Design it to be clean and legible with your logo front and center.

Sharp Residential sign for Parkstone community, advertising homes from the $300's to $500's with contact number 770.844.1339 and a "NEW PHASE" banner

9. Exterior Business Signs with Augmented Reality (AR)

It’s 2025 and AR is changing outdoor business signs. With this AR technology customers can scan your external business sign with their smartphones and access a virtual menu, product demos or special discounts. The programming capabilities of AR technology allow businesses to easily program these signs to enhance customer interaction and adapt to various marketing needs. A tech store or hipster eatery could enhance their space with AR-driven signage.

TIP: Work with an AR developer in your area to create an integrated and user-friendly experience.

A business sign with an augmented reality (AR) overlay viewed through a smartphone, displaying interactive elements like a 3D logo and navigation arrows above a storefront.

10. Outdoor Business Signs Retro-Inspired

Nostalgia is a powerful sales tool; retro-style outdoor business signs can be a fun way to tap into it. Think retro diner-type signs with bold fonts and bright colors. These signs bring a brand to life, creating a presence that’s memorable and warm and familiar for a barbershop or ice cream parlor, so customers feel right at home.

TIP: Marry retro with modern materials, use LED-backlit acrylic for durability and pizzazz.

A retro business sign with the word "Music" in neon lights, mounted below a row of vintage stage lights and a lattice speaker cover.

Why All Outdoor and Exterior Business Signs Matter?

Outdoor and exterior business signs are not just markers—they are marketing tools. Together they aim to create sustainable and meaningful brands that will capture the hearts and minds of consumers in 2025. Last updated Oct 20, 2023. In a competitive market, brands invest in unconventional signage strategies to stand out.

Conclusion

From an AR sign to a rustic chalkboard, your outdoor business signs and exterior business signs show your brand’s personality and values through signage solutions. When choosing a design for your storefront think about your target market, location and budget. With these 10 ideas you’ll be well on your way to turning prospects into customers and making an impact in 2025!

Ready to upgrade your storefront? Contact Imagine Signs of Atlanta to make these concepts a reality and light up your business today!

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770-931-0022
Gregg Stopher
About the author:

Gregg Stopher, alongside his wife Flora, is a signage expert at Imagine Signs Atlanta. Founded in 1952, Imagine Signs offers a comprehensive range of signage solutions. Our expertise spans indoor signs, outdoor displays, promotional materials, vehicle wraps, and even illuminated church signs. Me and my team conduct on-site evaluations to recommend signage that aligns with your business goals, whether it's increased brand awareness, improved customer flow, or employee motivation. Imagine Signs prides itself on being a one-stop shop, handling everything from design and manufacturing to installation. With my signage expertise and Imagine Advertising's marketing services under one roof, Imagine Signs promises smart signage solutions that meets all marketing needs without sacrificing quality.

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