Commercial signage refers to all types of signs used by businesses to advertise, identify and promote their products or services.
Here are some common types of commercial signage:
Exterior Signage
Building signs: On the exterior walls or roof of a business to display the company name and logo. Can be channel letters, cabinet signs or dimensional signs.
Monument signs: Freestanding signs near the entrance or street, with business name and address.
Pylon signs: Freestanding signs visible from a distance, often used by shopping centers or businesses along highways.
Awning signs: Printed on fabric awnings over windows or entrances.
The type of commercial signage depends on the business, location, budget and marketing goals. Good signage can increase brand recognition, attract customers and provide information.
Welcome signs are decorative signs designed to greet visitors and create a welcoming atmosphere in...
Impact of Commercial Outdoor Signs
Outdoor signs have a big impact on business success as powerful marketing tools that bring in customers, build brand recognition and drive sales. Here’s the breakdown:
Increased Visibility and Foot Traffic: Outdoor signs are often the first point of contact between a business and potential customers. 76% of consumers have entered a store or business they had never been to before because of the appeal of its outdoor sign. This is how important signage is in bringing in new customers and foot traffic.
Brand Recognition and Identity: Consistent use of logos, colors and fonts in outdoor signage helps solidify brand identity in the public’s mind. In a crowded market, unique signs make businesses stand out and memorable. This recognition is key to repeat business and long term success.
Sales and Revenue Impact: Studies show a direct correlation between good signage and increased sales. 60% of businesses reported an average 10% increase in sales, transactions and profits after adding or updating their signs. This is the tangible financial impact of well designed outdoor business signs.
Quality Perception: 68% of consumers believe a business’s signage is a direct indicator of the quality of its products or services. High quality well maintained signs reflects positively on a business and the perceived value of its offerings.
Customer Guidance: Good outdoor signage guides customers to a business location. 60% of consumers have been discouraged from entering a store because of the lack of outdoor signs. 50% of American consumers have had difficulty finding a business because of insufficient outdoor signage.
24/7 Marketing: Outdoor signs work 24/7 as silent salespeople promoting the business and attracting potential customers. This constant visibility is ongoing marketing value even when the business is closed.
Cost Effective Advertising: Compared to other forms of advertising, outdoor signs are a high return on investment. They provide continuous exposure to a local audience at a low cost per impression.
To get the most out of commercial outdoor signs, consider design, material, placement and visibility. Custom signs that reflect the business’s brand identity, are made of durable material and are in the right place will increase visibility and appeal. In short, outdoor signs are not just a business’s location identifier; they are marketing tools that drive brand recognition, customer attraction and business success.
Commercial signs come in all shapes and sizes and are used for different things and different needs. Here are some common commercial signs:
Types of Commercial Signs We Offer:
At Imagine Sign Company, we have all your signage needs covered, no matter what you are looking for.
Directional Signs
Welcome Signs
Aluminum Signs
PVC/Foam Signs
Hanging Signs
Trade Show Banners
Plastic Signs
Small Business Signs
Social Distancing Signs
Bar/Pub/Club Signs
Fundraiser Signs
Enter Exit Signs
Exterior Signs
Pylon Signs: Tall, stand-alone signs along highways and main roads for properties like retail strip centers, car dealerships, hotels, shopping malls, and restaurant chains. Can be lit and have LED message centers.
Monument Signs: Low-profile, stand-alone signs made of concrete or brick. Look permanent and are used at industrial parks, corporate campuses, and residential communities.
Channel Letters: Custom signs with individual letters or logos, often lit, mounted on buildings. For storefronts and businesses that want to look professional and noticed.
Blade Signs:Two-sided signs that project from a building, for foot traffic. Used in cities, shopping malls, and retail centers.
Post and Panel Signs: A panel on posts, for directional or informational purposes at properties like distribution centers, apartment communities, and industrial parks.
Awnings and Canopy Signs: Projecting signs made of flexible material, cover and often over doorways or building entrances. Can be lit and for storefronts.
Interior Signs
Lobby Signs: In the reception area to welcome visitors and brand recognition. Acrylic, metal or wood.
Directional Signs: Guide visitors through a building or complex—directories, maps, arrows. Accessibility and clarity.
Construction Hoardings: Temporary signs for construction sites—advertisements or project info. Cheap and covers large areas.
Lightboxes: Enclosed signs with internal lighting—office and retail signage. Visible in low light.
Neon Signs: Eye-catching signs using neon tubing—messages or designs. Retro and visible.
Menu Board Signs:Changeable signs with products and prices—restaurants and cafes.
Architectural Signage: Part of the building design—functional and beautiful. Aluminum, glass, stone.
These types of commercial signs can be customized to fit the specific needs and branding of a business, ensuring maximum visibility and effectiveness.
Elevate Your Leads With Commercial Signs For Your Business:
Commercial signs are a game changer for your business and leads. Here’s how to use signage to supercharge your marketing:
Visibility and brand exposureExterior signs will show people where your business is and introduce your brand to potential customers. Signs in high-traffic areas will reach a big audience and market your business 24/7.
Brand consistencyUse your logo, colors and brand elements across all signs to make your business more memorable and loyalty will follow.
Key Business information name, contact info, website and social media handles on signs, so interested customers can reach out or learn more about your products.
Offers and events Use signs to promote sales, discounts and events to get customers and sell. Keep messages short, sweet and to the point.
Use the right signs for the job Mix of sign types for your needs:
Banners and large format signs for broad visibility
Wall and floor graphics for indoor branding and directions
Quality and professionalism Invest in quality, professionally designed signs by Imagine Sign Company that reflects well on your business. Bad signs will hurt customer opinion.
Think outside the box with placement Unexpected places to make an impression, like restrooms or interactive floor graphics. That’s how your message will be remembered.
Use signage for impulse purchases Interior signs as “silent salesmen” – promote products and sell impulsively.
By doing these things, you’ll be using commercial signs to show off your business, reinforce your brand and get more leads and sales. Message should be clear, short and aligned to your overall marketing for maximum effect.
Product examples
Examples of our Works
Our professional staff can help design your sign and help determine the material, size, color and location of your business sign based on the scope of your event or project. Most projects can be designed and produced within a week. More complex projects will require our expert advice and project management to meet completion deadlines.
Have any question?
Frequently Asked Questions
What are commercial business signs?
Commercial business signs are a powerful advertising and branding tool for companies to promote their business, attract customers and provide important information.
How long does it take to make a custom commercial sign?
Simple Signs: Easel-backed poster boards or banners 4-5 business days
Light Box Signs 2-4 weeks (depending on complexity and custom shapes or sizes)
Large Projects 4-8 weeks or more (if multiple phases and complex installations)
Rush available upon request. Extra charge.
Difference Between Outdoor and Indoor Commercial Signs
The main differences between outdoor and indoor commercial signs are:
Weatherproofing and strength: Outdoor signs have to withstand weather, so need to be made of tough stuff and protected from rain, sun and wind. Indoor signs are in a controlled environment and don’t need the same level of weatherproofing.
Audience attention: Outdoor signs compete for attention in a busy world, and need to grab people’s attention quickly. Indoor signs are for a more targeted audience who are already inside the building, so can be more detailed and personal.
Visibility and brightness: Outdoor LED signs need to be brighter to compete with the sun and be visible from afar. Indoor signs can be more subtle with lighting.
Interactivity: Indoor signs have more scope for interactivity – touch screens, virtual reality, gesture recognition. Outdoor signs have limited interactivity due to the environment and technology.
Message: Outdoor signs are about attracting new customers with bold, short messages that include the company name. Indoor signs can be about products, pricing and promotions.
Size and position: Outdoor signs are bigger to be seen from a distance, indoor signs are smaller and at eye level to read.
Materials: Outdoor signs are made of durable stuff like aluminum, stainless steel or weatherproof plastics. Indoor signs have more flexibility in materials – digital displays, chalkboards, etc.
Maintenance: Outdoor signs need to be maintained regularly to prevent weather damage. Indoor signs need less maintenance because of the environment.
By considering these differences, businesses can optimize their signage strategy for both outdoor and indoor environments, effectively engaging customers and promoting their brand.
Why Commercial Signs are Important for the Businesses?
Here are the reasons why signs are important for businesses:
Brand recognition and awareness: Signs help establish and reinforce a business’s brand. A sign with a business’s logo and colors makes the business more memorable to potential customers.
Cheap advertising: Signage is 24/7 advertising at a fraction of the cost-per-impression of TV, radio or print ads. It’s a one time investment that keeps working for years.
Attract new customers: 76% of consumers have entered a business they’ve never been to before based on its signage. Good signage can increase foot traffic and impulse visits.
Communicate information: Signs tell customers about a business, its name, products/services, hours of operation and promotions. This drives sales.
Professional image: The quality and appearance of signage influences how people perceive a business. 68% of consumers believe a business’s signage reflects the quality of its products or services.
Competitive advantage: Good signage can make a business stand out and attract more attention, potentially increasing market share.
Directional and customer experience: Clear signs help customers navigate a store or business, improving their experience and potentially increasing sales.
Legal compliance: In many areas certain types of signage (like safety signs) are required by law so businesses must have them to operate.
Supports other marketing: Signage reinforces and complements other marketing efforts and creates a consistent brand message across all channels.
