Increased receptiveness: compared to static signs, video displays take much more attention which ensures high interaction rate among buyers moving in and out of retail spaces. Some research have indicated that digital signs get viewed for about 400% more times than ordinary ones.
Higher customer satisfaction levels: Interactivity and Time Updating software reduce the perceived length of waiting times; this in turn makes shopping more fun leading to satisfied shoppers.
Higher impulse purchases: Companies conducting studies on consumer behavior argue that many people end up buying items that are not planned once they interact with digital banners on screens; it amounts to about 18% satisfaction from clients who make unplanned acquisitions influenced by glowing screens.
Increased profitability levels through sales: The use of digital screens has enabled sellers to see sales upsurge of upto 30 % in the modern world because of better communication between buyers and sellers.
Cost Effectiveness: By avoiding the use of printing materials, less waste is being produced while operational cost is lowered by electronic displays. It is also time saving since updating contents is very easy to do.
Electronic message centers are digital displays used for outdoor advertising and communication.
Maximize Your Engagement with Digital Signage
Be sure your digital sign is placed high-traffic areas where people are likely to see it and engage with it for maximum visibility.
Make sure your design has great imagery and high-quality graphics along with other visually appealing elements. Communicate your message with graphics and avoid text heavy messaging. Keep it simple and to the point.
You can make Digital Signage interactive incorporating touch screens or QR codes that allow viewers to actively get involved with your content. You can also display customer reviews and testimonials as silent sales people to help with selling your products.
When you utilize Digital Signage or Kiosks be sure to follow ADA guidelines for contrast, font sizes, and closed captioning for those with disabilities.
By referencing the above ideas, you can create compelling digital signage experiences that engage your audience, increase brand awareness, and drive more sales
Types Of Digital Signage We Offer
There are several types of digital signage displays we offer at Imagine Signs of Atlanta.
Outdoor Digital Signage
Weatherproof displays for outdoor use to promote sales, advertise your products/services, display daily specials, etc.
Indoor Digital Signage
There are many different types of indoor signage we offer, including interactive kiosks, video walls, menu boards, promotional displays, and more.
Digital Menu Boards
Digital Menu Boards allow easy updating of menu items and prices, can display your food photos, and enable interactive ordering via touchscreens.
Freestanding Displays
These are self-standing digital display units that are free standing on the floor that don’t need to be mounted on walls. These are great because they can be placed anywhere to grab attention with advertisements, promotions, and more.
Digital Posters
These are simple digital displays mounted on walls, often used for basic signage needs like displaying notices, announcements, branding messages, etc. They are easy to install and come in various sizes.
Video Walls
Video walls are created by arranging multiple displays together to form one large seamless screen. They offer a striking visual experience and are commonly used in lobbies, event venues, control rooms, etc.
Interactive Digital Signage
These displays incorporate touchscreens, motion sensors, cameras, etc. to enable user interaction. They allow customers to access information, make selections, place orders, and engage with the content.
LED Walls
Large, high-definition LED displays made by tiling together LED panels. They offer superior image quality, flexibility in sizing/shaping, and can be used indoors or outdoors. Common in large venues, retail stores, and public spaces.
Create an Incredible Impact Through the Use of Digital Signs & Messages:
Digital signage is a powerful way to make an impact with digital signs and messages.
Here are some key strategies and benefits:
Digital Signage Benefits
Customer Engagement Digital displays are super engaging and attention grabbing. More interesting to consumers than traditional signage, great for promoting special offers or information in waiting rooms or retail spaces.
Recall and Retention Research shows digital signage increases message recall. 55% of people who saw a digital sign could recall the message every time they passed it and 89% of travelers could recall specific messages from digital billboards.
Cost Digital signage is a cheaper alternative to traditional advertising methods like TV, radio and print. Easy and quick to update content without downtime, great for businesses looking to save on ad spend.
Versatility Digital signs can show text, images, videos and live feeds. Businesses can promote multiple products or services and keep the content fresh.
Digital Signage Strategies
Know Your Audience
Tailor your content to your target audience’s needs and preferences. So your messages are relevant and engaging.
Set SMART Goals
Set clear, measurable and achievable goals for your digital signage campaigns. So you can track performance and make adjustments.
Placement
Place digital signs in high traffic and high dwell time areas to maximize visibility and engagement. Lobbies, retail locations and public spaces are great for digital signage.
Make it Engaging
Create visually appealing and concise content with clear calls to action. Use dynamic elements like animations, videos and interactive features to keep it interesting.
Use Dynamic Content
Use live news feeds, weather updates or social media displays to add variety and timeliness to your messaging. So the content doesn’t get stale.
Brand Consistency
Make sure your digital signage content matches your brand voice and identity. Consistent branding builds brand recognition and trust.
Use Advanced Software
Use content management tools for scheduling and real-time updates. So you can manage and optimise your digital signage content.
Analyse and Adjust
Regularly review performance data to refine and optimize your digital signage strategy. Continuous optimization is key to maximizing the impact of your digital signage.
Digital Signage Uses
Interactive Touchscreens
Interactive elements like touchscreens allow customers to engage with the content. Browsing product catalogs, finding in-store locations or even building virtual outfits, it’s a memorable customer experience.
Social Proof
Use user generated content like customer testimonials, photos or reviews to build trust and credibility. Social proof will inspire confidence and get customers to engage with your brand.
Real Time Information
Use digital signage to show real time information like live event streams, marketing campaigns, menus, daily specials and future events.
Not only does it promote and inform customers but also engages them. By using these strategies and digital signage you can make an impact, engage customers and achieve your marketing goals.
Eye-Catching Outdoor Digital Signage Displays
Outdoor digital signage is an eye-catching and effective way for businesses to grab attention and communicate with customers.
Here are the key features that make outdoor digital signage stand out:High brightness:
Outdoor displays have a brightness of 2,500-3,000 brightness or higher so content can be seen in direct sunlight. That’s way brighter than an indoor display.
Weather resistance
Durability:
Outdoor signage often has tempered glass, anti-reflective coatings and robust enclosures to withstand impacts and harsh conditions.High resolution and image quality: Modern outdoor displays have high resolution and image quality so you can have vibrant eye catching content that grabs attention.
Flexibility:
Many outdoor digital signs can be updated and managed easily through web based systems or smart platforms.
Outdoor digital signage is available in all sizes from small window displays to large format screens 85 inches or bigger.
By using these features businesses can create impactful outdoor digital signage that engages passersby, promotes products or services and increases brand visibility in storefronts, patios, event centers and public spaces.
Common Industries for Digital LED Solutions
Digital LED solutions are used across many industries because of their flexibility, energy efficiency and ability to communicate and engage. Here are some of the industries that benefit most from digital LED solutions:
Healthcare
Hospitals and Clinics: LED digital signs for directions, queue management, wellness messages and patient information.
Retail
Stores and Malls: Digital signage for product display, promotions and directions to enhance the shopping experience.
Education
Schools and Universities: Announcements, event promotion, directional and interactive learning environments.
Hospitality
Hotels and Restaurants: Digital displays for menu boards, event schedules, guest information and promotional content.
Transportation
Airports, Train Stations and Bus Terminals: Digital signage for real-time travel information, directions and passenger updates.
Financial Services Banks and Financial Institutions: LED signs for interest rates, service offerings and promotional content to customers.
Manufacturing
Factories and Industrial Settings: Digital signage for employee communication, safety instructions and real-time metrics display.
Entertainment
Theaters, Sports Arenas and Amusement Parks: Digital signage for event schedules, directions and interactive entertainment.
Government and Public Spaces
Government Buildings and Public Areas: Digital signage for public announcements, directions and information.
Food Service
Restaurants and Food Courts: LED digital signs for menu display, specials and promotional content.
Automotive and Transportation
Car Dealerships and Ride-Share Companies: LED lighting for vehicle display, promotions and service announcements.
These industries use digital LED solutions to communicate, enhance customer experience and streamline operations. They are essential tools in today’s digital world.
Product examples
Examples of our Works
Our professional staff can help design your sign and help determine the material, size, color and location of your business sign based on the scope of your event or project. Most projects can be designed and produced within a week. More complex projects will require our expert advice and project management to meet completion deadlines.
Have any question?
Frequently Asked Questions
Can digital signs be incorporated into other signage
Yes, many people use both digital signage with a variety of different signage solutions to create an even more comprehensive signage solution.
How much does digital signage cost
Digital signage costs can vary depending on hardware components, software licensing, installation, and ongoing maintenance.
Display Screens: Commercial-grade displays range from $500 to $2,000+ depending on size and features. Repurposed displays can range from $500 to $1,500.
Media Players: If the digital signage does not have enough memory, you may need a dedicated media players which can cost $150 to $500+ based on processing power and capabilities.
Mounting Hardware: Depending on the situation, mounting a digital display could run $50 to $350+, depending on the installation requirements. An on-site visit is required before we accept any installation assignment.
Ongoing Costs
Software Maintenance and Updates, depending on what you are displaying
Technical Support and IT Resources as normal maintenance costs
Content Creation (graphic design, video production, image licensing, depending on what you are displaying.
Determine your budget and goals to decide which platform works best for your business. Keep in mind that Digital Signage can run for several hundred dollars to tens of thousands of dollars.
How large should my digital signage be
The size depends on what you are displaying, the viewing distance and its purpose
Digital signs range from 22", 32", 49", 55", 75" and 98"
You should contact us and we’ll recommend a size based off your requirements.
What resolution should I use for my digital signage
When designing content for digital signage, it's crucial to create graphics with the same resolution as the display you intend to play it on. The most common resolutions for digital signage displays are:
l Standard HD (720p) TVs/devices: 1280 x 720 pixels
l Full HD (1080p) TVs/devices: 1920 x 1080 pixels
l 4K TVs/devices: 3840 x 2160 pixels
Wherever possible, use 1920 x 1080 pixels (full HD), at a minimum, for clear and effective digital signage content. This resolution provides a good balance of image quality and file size for smooth playback.
