Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically. Using in-store visual triggers effectively may increase your sales by up to 29.5% since attention equals opportunity and unplanned purchases.
A FedEx survey found that almost eight in 10 (76%) American consumers enter a store they have never visited based on its signs, and nearly seven in 10 (68%) have actually purchased a product or service because a sign caught their eye.
Interior signs or signage are visual communication tools used inside buildings and retail spaces to accomplish many objectives, such as:
Directional Signage. You commonly see these types of signs in airports, malls and locations where people need to find more about where they are going.
Product Information These types of signs are used to help people learn more about the product they may want to purchase
Promotional Messaging – Signs that may show products on sale, specials, clearance, etc.
Brand information -These types of signage are very useful to explain to a customer the core attributes of your brand, warranty, construction and more
Floor Graphics – usually used in large open spaces like airports and large shopping centers for directional information and more.
Directory Signs: This type of interior signage is typically located building in lobbies, near elevators or entrances for information about departments, or tenants with corresponding locations.
Information and Regulatory Signage
Regulatory Signs: These types of signs are used to Convey rules, regulations, and safety information. Examples of this type of signage are no smoking areas, fire exits, and maximum occupancy.
ADA Signs: These types of signs are used to comply with the Americans with Disabilities Act (ADA). They may include braille and touchable elements for visually impaired individuals. These types of signs are typically found near doors, elevators, and restrooms.
Instructional Signs: These types of signs provide instructions or guidance on operating equipment, how to perform tasks, adherence to specific guidelines in offices, hospitals, and educational institutions.
Promotion and Branding Interior Signage
Point of Sale (POS) Signs: These types of signs are used, primarily at retail locations to promote products, services, discounts, or ongoing promotions..
Digital Displays: Much like television screens, Digital Displays showcase multimedia content, advertisements, event schedules, or real-time updates. Some of these digital screens can be made touch sensitive and display a multitude of different information.
Logo Signs: Are used to showcase a company’s Brand Logo by displaying company logos or brand names. These are used in reception areas, lobbies, or conference rooms.
Wall Murals: Can be printed or Digital Displays and are Decorative elements reflecting brand identity, values, or culture, transforming spaces into visually engaging environments.
Wall murals and custom wallpaper murals are awesome for your business or your home.
Effective Use of Interior Signs
Clarity and Readability: Make sure your sign information can be read at a distance
Consistency: Keep your design consistent with color, fonts, etc.
Placement: Position signs in high-traffic areas and key decision points for maximum visibility and effectiveness.
Accessibility: Incorporate features like braille, tactile elements, and appropriate contrast for individuals with disabilities.
Interior signs play a crucial role in shaping the customer experience by guiding navigation, providing essential information, promoting products or services, and reinforcing brand identity. Implementing best practices for effective interior signage can enhance the overall experience within a business environment.
TYPES OF INTERIOR SIGNAGE WE OFFER
Directional Signs
ADA (Americans with Disabilities Act) Signs These signs are used to comply with the ADA government regulations
Custom/Decorative Signs – We can design any type of sign you need with our in-house creative capabilities. Floor, wall mounted, hanging signs, you name it we do it.
Lobby/Reception Signs –In your entrance entrance area identifying your business, displaying your company name/logo.
Regulatory/Policy Signs Signs communicating various rules, regulations, procedures, and other important information that employees or visitors need to be aware of.
Interior signage is mighty and can do so much for functionality, look and feel within different spaces. Here are some of the power and benefits of interior signs:
Visitor Experience
Directional & Navigation:Directional signage is clear and simple so visitors don’t get lost in big places like hospitals, schools and offices.
Welcome Environment:Signs at the door and around the space make visitors feel welcome and included and that’s the first impression.
Business Benefits
Branding: Signs show branding – logos, colors and typefaces – and that’s cohesion and beauty.
Operational Efficiency: Clear directional signs means no confusion and happy customers. That’s key in retail and public spaces where traffic flow is everything.
Creativity and Innovation
Design & Aesthetics: Signs can be hidden or be a feature, add a visual element to the space. Functionality and beauty.
Technology: Modern signs are digital, touchscreens and QR codes. Dynamic and interactive for the audience.
Practical Applications
Room Identification & Regulatory Compliance:Signs are for room identification, building directories and regulatory signs. Compliance and directions.
Customizable Solutions: Many sign systems are customizable – changeable inserts for room identification or evacuation maps – so easy to update and change.
Sustainability & Design Principles
Eco-Friendly Materials: Sustainable signs are materials and digital energy-efficient. Green and functional.
Clarity & Legibility: Design is clarity, legibility and coherence. Signs are clear and look like the space.
In short, interior signage is not just about directional information; it’s about visitor experience, branding and functionality and look of the space.
Businesses and organizations can create an immersive, engaging and purposeful space by using good signage.
In conclusion, interior signage is not about directions; it’s about visitor experience, branding and the space. Businesses and organizations use signage to create an immersive, interactive and intentional space.
Stand Out with Custom Indoor Business Signs
Custom indoor business signs are a powerful tool to promote your brand, attract customers, and enhance your business environment. Here are some key types and benefits of custom indoor signs:
Types of Custom Indoor Signs
Wall Decals and Window Clings:Transform empty spaces into marketing opportunities.
Ideal for storefronts, point-of-purchase backdrops, and store lobbies.
Easy to remove and reapply, making them cost-effective for frequent updates.
Mounted Posters: Made from lightweight, rigid, and waterproof materials.
Suitable for long-lasting promotions in restaurants, trade shows, and retail stores.
Canvas Prints: Used for office decor to reinforce your brand or enhance the aesthetic appeal of your space.
Vinyl Banners: Versatile for both indoor and outdoor use.
Includes retractable banners for easy setup and step-and-repeat banners for events.
Pop-up Displays: Perfect for pop-up retail spaces, creating a branded wall that is easy to set up and transport.
Gator Boards, Menu Boards, Polystyrene, and Acrylic Signs:
Various materials to suit different business needs and aesthetics.
Customizable in size and design to fit specific requirements.
Benefits of Custom Indoor Signs
Brand Visibility and Recognition: Custom signs help improve your business’s visibility and recognition, making it easier for customers to identify and remember your brand.
Enhanced Customer Experience: Well-designed indoor signs contribute to a positive ambiance in your retail shop or office, influencing customer perception and encouraging repeat visits.
Versatility for Various Applications: Indoor signs can be used for promotions, events, office decor, and directional guidance, making them a versatile tool for any business.
Cost-Effective Marketing: Custom signs are a cost-effective way to advertise and promote your business, especially with options for bulk printing and discounts.
Customization Options: Businesses can customize signs in terms of size, material, and design, ensuring that the signage aligns perfectly with their branding and marketing goals.
Getting Started
Imagine Signs provides professional design assistance and proofing services to ensure your signs meet your expectations before printing.
Custom indoor signs are an essential element of a comprehensive branding strategy, helping businesses stand out and connect with their customers effectively.
Product examples
Examples of our Works
Our professional staff can help design your sign and help determine the material, size, color and location of your business sign based on the scope of your event or project. Most projects can be designed and produced within a week. More complex projects will require our expert advice and project management to meet completion deadlines.
Have any question?
Frequently Asked Questions
What types of materials are Interior signs usually made of
There are a multitude of materials we commonly use for interior signage, including:
Acrylic Signs and Signage
Acrylic signs are a popular choice for indoor signs. Acrylic has transparent qualities, is very durable and has an attractive appearance.
. Acrylic is also great for highlighting promotions, events, and important information.
Vinyl signs and signage
Vinyl is a great material for use with signs. It is are versatile, durable, lightweight, and can be used for a variety of indoor applications like window graphics, wall graphics, and directional signage.
You can also use self-adhesive vinyl and foam-backed PVC vinyl. These very commonly used for indoor usage.
Foam boards or foam-core, which is made from polystyrene is a lightweight, easy to store, inexpensive, and a great product for temporary indoor displays, presentations and signage.
It should be noted, Foam-core is not as durable as other materials that we use at Imagine Signs.
Metal and glass signs are also a consideration, because it provides a clean, finished look. We can customize these types of signs through direct printing, using our or using our in-house CNC router or other methods.
Metal signs are rigid and strong and will last a long time. They can be combined with glass, to enhance any interior aesthetic look.
Wood signs offer a natural look and are versatile because they can be cut into various shapes and finishes to fit whatever message you want to project
They are convenient for indoor use and have been used as a signage material for years.
3D signage can be made from either metal, wood, or acrylic. The effects from 3D signage adds visual appeal and character to indoor spaces, making your message stand out.
Other materials, typically used for outdoor signage like aluminum, steel, and medium-density overlay (MDO) can also be used indoors depending on the application.
How much does indoor signage typically cost
Indoor signage costs can vary significantly depending on the type, size, materials, and design complexity. It is best you contact us and we’ll be able to explain the typical cost with more detail, after we understand the project’s requirements.
Here are some typical cost ranges for common indoor sign types:
Vinyl Wall Graphics
$200 - $500 or more for basic vinyl lettering or graphics, depending on the final specifications of the project
The costs for brick or textured walls will be higher, again depending on the final specifications of the project
2D Graphics on Acrylic with Standoffs
You can budget between $300 - $900 for acrylic panels with standoff mounts, again depending on the final specifications of the project
Dimensional Logos
$400 - $1,200+ for 3D logos or lettering, again depending on the final specifications of the project
Illuminated Custom Logos
$800 - $2,800 for custom illuminated logos or channel letters
Depending on the final specifications of the project these costs can increase further for larger sizes, complex designs, or specialized materials.
Here are the key factors and consideration you should be aware of that can affect indoor signage pricing include:
l Materials (vinyl, acrylic, metal, etc.)
l Lighting or illumination requirements
l Design complexity (colors, graphics, etc.)
l Size of the signage
l Installation requirements (wall surface, mounting, etc.)
Working with Imagine Sign company, we can ensure you get a high-quality, durable indoor sign within your desired budget.
How large should my interior signage be
When determining the correct size for your interior signage project, here are a few key factors to consider.
Viewing Distance
For every 10 feet of viewing distance, increase the letter height by 1 inch. For example, if the sign will be viewed from 20 feet away, the letters should be at least 2 inches tall.
For signs that will be viewed from closer distances, such as directional signs or room labels, a smaller letter height of 1-2 inches is generally sufficient.
Visibility
Use a simple, easy-to-read font like a sans-serif or serif font. Avoid decorative or script fonts, which can be harder to read at smaller sizes.
Ensure high contrast between the letter color and the background color for maximum visibility. A light background with dark letters or vice versa is recommended.
Consider your lighting conditions when you design your indoor signage.
In well-lit areas, darker letters on a light background are more visible. In dimly lit areas, lighter letters on a dark background may be preferable.
Examples
For a lobby sign viewed from 30 feet away, the letter height should be around 3 inches.
For room labels or directional signs viewed from 10 feet or less, 1-2 inch letter height is typically sufficient.
For ADA-compliant signage, a minimum letter height of 5/8 inch is recommended, but larger letters may be needed depending on the viewing distance.
The key is to strike a balance between letter size and viewing distance to ensure your interior signage is easily readable and visible to your intended audience.
